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Análise das estratégias discursivas utilizadas como marketing no Facebook da Athena Livraria de Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
The appropriation of social networks for dissemination, product marketing and customer relationships is paramount in today's interactive ambience, connected and thirsty for novelties of the market. The digital marketing ...
Distinção em 140 caracteres: classe social, telenovela e twitter
(Universidade Federal de Santa Maria, 2015-05-19)
This thesis has the overall goal of exploring the circulation and consumption of the telenovela
Salve Jorge (Rede Globo, 2012/2013) on Twitter to understand the phenomenon of TVInternet
simultaneous consumption and the ...