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Consultoria de comunicação para empresas emergentes: experimentações no campo da moda
(Universidade Federal de Santa Maria, 2017-12-14)
This paper proposes to study the viability of working a communication consultancy with companies that are starting their activities, specifically on fashion field, by proposing an experimental project with the brand Catarina ...
Estratégias de relações públicas na moda: um estudo de caso
(2017-12-15)
The present study has as its theme the Public Relations strategies that are developed in the fashion market. The delimitation of the theme brings the Public Relations practices used by the innovative enterprise in the ...