Buscar
Itens para a visualização no momento 1-2 of 2
Representações identitárias na campanha Keep Walking, Brazil: as relações de cultura e poder na narrativa publicitária
(Universidade Federal de Santa Maria, 2016-10-20)
At the end of 2011, the Scottish whiskey brand Johnnie Walker launched its first one-country only advertising campaign, the Keep Walking, Brazil, signed by the Brazilian advertising agency Neograma/BBH. In addition to the ...
As representações da identidade regional no discurso publicitário contemporâneo
(Universidade Federal de Santa Maria, 2009-03-05)
By considering the advertising as a mediatical representation of a cultural industry, this thesis reflects upon the recognition of regional identity proposed in the advertising appeal. This qualitative study explored a few ...