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A configuração estratégica do discurso em peças publicitárias de refrigerante à base de guaraná: um estudo comparativo entre anunciantes brasileiros.
(Universidade Federal de Santa Maria, 2013-05-31)
This dissertation seek to investigate the speech strategic configuration in the television advertisement plays, comparing the sodas' advertisers Antarctica and Kuat. Understanding the advertising like a product of a process ...
Jovens rurais, corações urbanos: jornal nacional e as desigualdades sociais do campo
(Universidade Federal de Santa Maria, 2013-03-08)
This is an ethnographic reception study of Jornal Nacional conducted with six young people from the countryside, in the central area of Rio Grande do Sul. Three of them currently live in urban areas, and the others three ...
Vídeo e imaginário apropriados pelo discurso de telejornais
(Universidade Federal de Santa Maria, 2013-01-15)
La recherche Vidéo et imaginaire aproprié pour le discours de la televisión, la proposition est de comprendre la relation entre le médium vidéo avec des formations imaginaires et comment le discours médiatique s'approprie ...
Comunicação e educação: para uma abordagem política da identidade e da diferença na escola
(Universidade Federal de Santa Maria, 2013-02-28)
This study is anchored on the theoretical perspectives of the field of communication and education, following a vision of complementarity and based on the authors who have studied the concepts of educational communication ...
A construção da identidade em campanhas/peças fotográficas de moda de marcas nacionais
(Universidade Federal de Santa Maria, 2013-03-04)
This dissertation proposes to examine, since the perspective of a discursive semiotics, advertising communication targeted to fashion, examining in particular photographic fashion advertising texts in their broader context, ...
É rap, é roupa! moda hip-hop: iguais e diferentes
(Universidade Federal de Santa Maria, 2013-12-19)
In this research, we looking for the realization of a theoretical and practical investigation that contemplates the interactions between fashion and hip-hop music. As a general objective, the investigation of the strained ...
Discurso publicitário da sustentabilidade: um estudo das estratégias persuasivas em anúncios de revista
(Universidade Federal de Santa Maria, 2013-01-11)
This study search for analysing how persuasive strategies used in publicity propose cultural values in societies in order to assure the notion of sustentability. To do so reflects advertisement is treated as a persuasive, ...
Os sentidos da crise financeira nos editoriais de CartaCapital e Veja: entre divergências discursivas, a disputa de um projeto para o Brasil
(Universidade Federal de Santa Maria, 2013-12-20)
This dissertation aims at understanding the meanings which were built on the financial crisis in editorials by two weekly news magazines between September, 2008 and December, 2009. For that, we use French Discourse Analysis ...
Rádios comunitárias e mobilização social: um estudo sobre as estratégias comunicacionais da RádioCom FM, de Pelotas - RS
(Universidade Federal de Santa Maria, 2013-12-16)
This research, of qualitative character, studies RadioComFM , of the city Pelotas ( RS ) in order to investigate how communicational strategies for social mobilization of community radio contribute to the democratization ...
Rádio e tecnologias: a produção de radiojornalismo da Guaíba, em ambiente de convergência
(Universidade Federal de Santa Maria, 2013-01-07)
To study the traditional communication Medias considering the context of the convergence
allow us to understand the actual media landscape. And for that reason, we consider relevant
the studies related to the influence ...