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Panorama internacional das barreiras para inovação e sustentabilidade em universidades
(Universidade Federal de Santa Maria, 2017-12-11)
The present study has as general objective to analyze the barriers that influence the process of innovation and sustainability in universities in an international context. Its intermediate objectives are: to investigate ...
Sistemas de inovação e a mudança econômica nos países de industrialização tardia: uma comparação dos esforços e desempenhos de Brasil e Coreia do Sul
(Universidade Federal de Santa Maria, 2017-01-24)
This dissertation deals with the economic change of the countries of late industrialization, comparing the
Brazilian case to the South Korean in two periods of time. The first period is from the 1950s to the 1980s, in
which ...
Negócios na base da pirâmide: uma análise de empresas multinacionais brasileiras
(Universidade Federal de Santa Maria, 2017-10-06)
The business opportunities at the base of the pyramid (BOP) market proposed by Prahalad (2005; 2010) who called the multinational companies to play a role in providing products and services to BOP people instigated the ...
Estratégias de relações públicas na moda: um estudo de caso
(2017-12-15)
The present study has as its theme the Public Relations strategies that are developed in the fashion market. The delimitation of the theme brings the Public Relations practices used by the innovative enterprise in the ...
Open innovation em empresas de pequeno porte: um estudo em organizações do setor de TIC
(Universidade Federal de Santa Maria, 2017-03-10)
The perspectives of Brazil, in terms of Research and Development are not optimistic, since the investments are still low. Such picture of innovation scarcity is even more noticeable in companies of small- sized. Among the ...