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Processos comunicacionais na mídia digital: estratégias sociotécnicas de visibilidade e legitimidade nos blogs corporativos
(Universidade Federal de Santa Maria, 2012-12-14)
This dissertation has as its theme the communication processes developed organizations in the digital media / corporate blog, which is enclosed in the examination of socio-technical strategies of visibility and legitimacy ...
A práxis reflexiva das relações públicas na sociedade midiatizada: mediação estratégica comunicacional nos blogs corporativos
(Universidade Federal de Santa Maria, 2015-04-22)
The context of mediated society moves the praxis of public relations with the continuous articulation of communication strategies and mobilizes the traditional dynamics of relations and ties of organizations and publics. ...