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Mulheres na publicidade: representações femininas em propagandas veiculadas na RBS TV de Santa Maria
(Universidade Federal de Santa Maria, 2016-12-15)
This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...
Minas dos Becos do Monte: documentário sobre a representação das identidades femininas no espaço do rap santa-mariense
(Universidade Federal de Santa Maria, 2018-07-04)
The present work has as main objective to discuss the representation of feminine identities of rap in the city of Santa Maria (RS), understood as a confrontation to the hegemonic discourses, represented by masculine, white ...
Identidade feminina gaúcha: representações de gênero nos programas regionais Bah!
(Universidade Federal de Santa Maria, 2016-03-16)
This research discusses which senses about the identity of the gaucha women are mobilized by RBS TV, from the special programs "Bah! A very gaucho program", Bah! I Am from the South" and "Bah! A very special fandango", ...
A construção da brasilidade: uma análise cultural midiática de brasilidade no programa Esquenta.
(Universidade Federal de Santa Maria, 2016-08-05)
This study is meant to examine the meanings constructed Brazilianness in Esquenta-TV Globo program, finding the continuities and ruptures that are presented in these forms of the Brazilian representation. The study enables ...
Feminismo no horário das 9: representações femininas e pautas do movimento feminista em telenovelas brasileiras
(Universidade Federal de Santa Maria, 2020-06-15)
The research investigates how female representations, in Brazilian soap operas, tensioned by
hegemony and selective tradition, make the agendas of the feminist movement visible, from
the 1960s to 2010. To answer this ...
Favelas cariocas no The Guardian: a cultura vivida e as representações dos impactos das Olimpíadas Rio 2016
(Universidade Federal de Santa Maria, 2020-04-03)
The thesis seeks to analyze the tensions between the representations of Rio 2016 Olympic
Games impacts in the discourse of the series “Rio Voices: Our Olympic Odyssey” from The
Guardian and the lived culture in Rio’s ...
Análise cultural do telejornalismo local: representação e identidade na RBS TV Santa Rosa
(Universidade Federal de Santa Maria, 2015-03-05)
The dissertation proposal is to conduct a cultural analysis of the Journal Lunch RBS TV Santa Rosa, station located in the northwest of Rio Grande do Sul state and whose operation began in 1992. The theoretical and ...
A representação da cultura e identidade nerd: uma análise pelos estudos culturais no quadro Mundo Geek
(Universidade Federal de Santa Maria, 2017-12-11)
In a long time, the Nerd’s culture and identity where considered negatives. As the years passed by, though, this image has been changing. However, there are many stereotypes still associated to this group, like lacking of ...
Só vai: um documentário sobre representações da cultura do skate - de um passado contracultural a um presente olímpico
(Universidade Federal de Santa Maria, 2018-12)
This experimental project aims to produce a documentary on the sociocultural transformations of skate from its countercultural origins to its sportivization in contemporary times. It is therefore proposed to discuss the ...