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Mulheres na publicidade: representações femininas em propagandas veiculadas na RBS TV de Santa Maria
(Universidade Federal de Santa Maria, 2016-12-15)
This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...
Identidade feminina gaúcha: representações de gênero nos programas regionais Bah!
(Universidade Federal de Santa Maria, 2016-03-16)
This research discusses which senses about the identity of the gaucha women are mobilized by RBS TV, from the special programs "Bah! A very gaucho program", Bah! I Am from the South" and "Bah! A very special fandango", ...