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As representações das identidades femininas na série mulheres espetaculares do programa esporte espetacular
(Universidade Federal de Santa Maria, 2018-03-13)
This study proposes to analyze images of feminine identity revelation of structures television series "Spectacular Women" in the program Spectacular Sports TV Globo. The study aims to understand which representations of ...
Olhares possíveis: comunicação e turismo em complexos urbanos transfronteiriços
(Universidade Federal de Santa Maria, 2018-03-23)
The construction of this thesis considers the existence of a structure of complementarity of the tourism in the Cross-border Urban Complex of the triple frontier that separates Brazil, Argentina and Paraguay. Therefore, ...
“Santa Maria é pop?”: uma proposta de difusão da cultura popular da cidade nas mídias sociais e no rádio
(Universidade Federal de Santa Maria, 2018-12-03)
This experimental project proposed to create audiovisual materials for the internet to promote and complement a radioshow, Pop Tune. Therefore, added to the production of the radioshow, it has been made a video series for ...
Os efeitos de sentido das crises organizacionais
(Universidade Federal de Santa Maria, 2018-12-03)
In a situation of crisis, in which there is a breakdown of normality in the organization activities, it is up to communication the task of building the most appropriate understanding between publics and organizations. This ...
Comunicação Tangram: uma metodologia de comunicação para micro e pequenas empresas
(Universidade Federal de Santa Maria, 2018)
This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...
Comunicação para o desenvolvimento: projeto piloto Lazos com a PoliFeira
(Universidade Federal de Santa Maria, 2018-12-06)
This experimental Project aims at realizing the pilot test of the Lazos, throughout the experiment of the communication methodology, having as a field study the Agriculturist Multiple Fair, of UFSM. Through this work, we ...
As estratégias de comunicação da empresa Netflix no Twitter
(Universidade Federal de Santa Maria, 2018-12-06)
The ambience of the internet increasingly provides space for organizations to put into practice communication strategies with the goal of generating relationships with their audiences. However, for such a practice to be ...