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Determinação das características de preferência dos alunos na escolha de uma instituição de ensino superior privada na cidade de Santa Maria - RS
(Universidade Federal de Santa Maria, 2009-06-29)
Understanding consumers and the consuming process supply a series of benefits. Among these benefits are the support to managers in their decisions, the supply of a knowledge basis in which marketing researchers are able ...
Aspectos influenciadores de compras planejadas e não planejadas: uma análise com cluster e regressão logística
(Universidade Federal de Santa Maria, 2009-08-14)
Knowing the consumer and their attitudes at the completion of purchases is a behavior that has been studied for several decades. Based on the theory of consumer behavior this study is to spend one more contribution to ...