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A ESTRATÉGIA PUBLICITÁRIA INFLUENCIADA PELAS LÓGICAS DE CONSUMO
(Universidade Federal de Santa Maria, 2010-03-05)
The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place ...
PUBLICIDADE AUTORREFERENCIAL DO DIÁRIO GAÚCHO: ENCENAÇÕES DO PRODUTO MIDIÁTICO E DO LEITOR
(Universidade Federal de Santa Maria, 2010-03-04)
In this work the focus given to the printed newspaper goes beyond the function institutionalized in the social construction of reports and is focused on the notion product media to be "sold" the advertising market. The ...