Proposta de modelo de planejamento estratégico para um supermercado no município de Santa Maria - RS

Abstract

This case study aimed at developing a model for strategic planning, demonstrating its importance as a supportive tool in making decisions for the Supermercado Royal. For this purpose, a survey of the main theoretical frameworks was held; starting by organizations, companies, administrations, controllership, types of planning, strategic planning and finally the supermarket activity. Later, a study was carried out to check the current situation of the company in relation to existing opportunities and threats in the environment in which it operates. In addition, activities in the internal environment were observed, which enabled the understanding of the strengths and weaknesses of the company. After the analysis of the internal and external environment, it was possible to define the mission and vision for a future projection. Thus, strategic issues were drawn to trigger a series of actions in order to generate predetermined effects to optimize the activities. Finally, combining all data, a model for strategic planning was proposed from the verification of conditionings and external and internal variables to the supermarket, to meet its needs.