Análise de expansão de negócios: um estudo de caso

Abstract

The economic issue can be defined as the backbone for a company to maintain its activities. The searching for an economic efficiency is almost daily, and consequently in every elaborated or adopted project by the company. In this context, the work was based on an economic research in a company located in Santa Maria, Rio Grande do Sul, in order to elucidate the best alternative for the new investment that the company intends to implement. To accomplish this testing the economic indices of the Internal Rate of Return and Net Present Value were used. In addition, qualitative, descriptive, bibliographic tools and also a case study were used. Based on the data collection in the company projections were elaborated in three possible scenarios, optimistic, realistic and pessimistic. These scenarios were developed to demonstrate which alternatives in each scenario are more interesting for the company. Thus, each studied scenario presented alternatives that demonstrated the most viable alternative, considering the economic character and taking into account the results analysis by the Net Present Value and having the Internal Rate of Return as a tool to tie the business alternatives.