Marketing contábil na prestação de serviços contábeis

Abstract

Where do the Accounting service companies act? What to expect from an accounting project? What does the future reserves? The accountancy belongs to a highly dynamic world, where change is constant and emerging challenges are numerous. It is required at all times that new skills are developed enabling to put the image of accounting as a management tool that is not limited merely to carry out obligations. Marketing in this sense, is a tool capable of providing this transformation. The accounting firm needs to adapt to the new paradigms that surround the world of business, in order to show its value to a market full of so many equals. Faced with an extremely unhappy generation, caution is required to define strategies for action in order to create and add value to the service and the client, establishing a relationship of satisfaction and loyalty of those who constitute the consumers of the products / services offered. Invest in qualification of the workforce, physical infrastructure, technology, customer service are some of the many elements that make a successful accounting firm today. A satisfied customer is in most cases a loyal customer, as well as an excellent "advertiser" of your company. And that leads, among other effects, to the expansion of the portfolio. It is known that financial services have the factor of obligation, but this can not be a justification to accounting work. Accounting firms need to offer differentiated products and services, identifying and atending the customer needs.