Proposta de modelo de planejamento estratégico para a APUSM

Abstract

This study presents a proposal of strategic planning model for APUSM - Association of University Professors of Santa Maria. This model was elaborated based on bibliographic research about the main issues related to strategic planning, on the observation during the visit to the association and at the informal interview with the president of APUSM, about the current situation of the association and its future goals. Thus, it was possible to analyze the internal and external environment, to develop strategic issues, to establish action plans and finally to propose the strategic planning model and identify its contribution to the association. This contribution is expressed by the fact that strategic planning is a valuable management tool that can contribute to the decisions of APUSM, because it is able to establish policies and guidelines to follow in order that the objectives thereof be achieved.