Análise da viabilidade econômica e financeira na implantação de franquia

Abstract

Brazil is inserted in a scenario in which entrepreneurship becomes each year a common option for people. However, setting up your own business is not a simple task, since most new businesses fail to get along with their activities. In this context, currently franchise figures as a safer investment option. Nevertheless, there are not safe entrepreneurships, and it is crucial to carry out a financial and economic analysis in order to the owner knows if the new venture will bring the expected return. For this analysis data may be provided by the franchiser, who has to do it in a reasonable time for a careful evaluation. So how can the entrepreneur analyze in a fast and efficient way the economic and financial feasibility to implement a franchise? Thus in the present work we have proposed a simple spreadsheet model; initially a survey of the indicators used to verify economic and financial feasibility was required, and subsequently an explanation on how the results of such spreadsheets should be analyzed. Therefore, the proposed model will be useful to assist quickly and efficiently prospective entrepreneurs in decision making regarding the implementation or not of the franchise.