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Itens para a visualização no momento 11-20 of 27
Tolerância ao risco: uma análise sob a ótica comportamental
(Universidade Federal de Santa Maria, 2010-01-20)
The traditional view of financial theory proposes an implicit rationality in decision making. But the
decisions taken by individuals have been inconsistent with such assumptions. In this context, the study of
risk tolerance ...
Antecedentes atitudinais de comportamento de cidadania organizacional percebidos em mulheres da equipe de enfermagem de um hospital público de Santa Maria
(Universidade Federal de Santa Maria, 2010-05-04)
Organizational citizenship behaviors (OCB) constitute gestures of volunteers, all contributing to organizational efficiency. Such behaviors are essentially linked to helping behavior, usually characterized as practices ...
Decisões estratégicas e performance exportadora: estudo na indústria gaúcha
(Universidade Federal de Santa Maria, 2010-08-10)
This study aims to verify the relation between strategic decisions and performance of exporting companies from Rio Grande do Sul state, Brazil. In addition, it is described the profile and the international performance ...
Validação de instrumento para identificação de variáveis que influenciam na satisfação de usuário de sistemas de informação
(Universidade Federal de Santa Maria, 2010-06-23)
It‟s very interesting demonstrates the needs of organizations, whether they private or public, of mechanisms that ensure information quality and quick access. Such mechanisms, among other functions, shall ensure the security ...
Ponto de luz: a configuração de identidades através de um produto midiático
(Universidade Federal de Santa Maria, 2010-03-05)
His dissertation proposes to examine the general characteristics of religiosity in contemporary Brazil. Contextualizing the role of media such as churches, in particular neopentecostais seeks to understand its prosperous ...
Publicidade autorreferencial do diário gaúcho: encenações do produto midiático e do leitor
(Universidade Federal de Santa Maria, 2010-03-04)
In this work the focus given to the printed newspaper goes beyond the function institutionalized in the social construction of reports and is focused on the notion product media to be "sold" the advertising market. The ...
A estratégia publicitária influenciada pelas lógicas de consumo
(Universidade Federal de Santa Maria, 2010-03-05)
The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place ...
Mídia e identidade: os catadores de materiais recicláveis nos jornais de Santa Maria
(Universidade Federal de Santa Maria, 2010-03-30)
This dissertation treats of the study of the media printed of the municipal district of Santa Maria, interior of Rio Grande do Sul, and the construction of the identity of the pickers of materials you recycled the local ...
A gestão da liquidez e o seu reflexo na rentabilidade das empresas pertencentes à Bovespa entre os anos de 1999 e 2008
(Universidade Federal de Santa Maria, 2010-12-17)
One of the most problems faced by the financial manager is to maintain a balance between resources and applications of short and long term. Working Capital Management appears as a tool to improve the profitability of the ...
Da Remington à redação integrada: a incorporação de tecnologias na prática jornalística e a transformação da visualização da notícia no jornal Zero Hora
(Universidade Federal de Santa Maria, 2010-03-05)
Considering that technologies used in productives routines contribute to final outcome of journalistic product, this study proposes to identify changes that happened in news visual of newspaper along twenty years, taking ...