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Itens para a visualização no momento 21-30 of 39
Posts intertextuais: um estudo de links nos blogs Luis Nassif online, Conversa afiada e o Biscoito fino e a massa
(Universidade Federal de Santa Maria, 2011-03-14)
A digital writing was incorporated in to web journalistics practices and to our everyday surfing for digital spaces. The links became part of the websites and blogs reading. Observe how these links, as mechanisms of ...
Feminino velado: a recepção da telenovela por mães e filhas das classes populares
(Universidade Federal de Santa Maria, 2011-03-17)
This is a study of telenovela reception Passione conducted with mothers and daughters of working classes empirically that articulates the categories of gender, social class and generation. The goal is to understand how the ...
Comprometimento e entrincheiramento organizacional como variáveis preditoras do impacto do treinamento no trabalho: um estudo de caso em uma instituição pública de ensino superior
(Universidade Federal de Santa Maria, 2011-06-03)
This work was developed with the aim to investigate the influence of organizational
commitment and entrenchment, as well as the perceptions of servers at UFSM about
organizational support for transfer of training on ...
Mídia, identidade e representação: uma análise da publicidade televisiva da cerveja polar export.
(Universidade Federal de Santa Maria, 2011-04-14)
The television advertising appropriates the characteristics of the media, to promoting, through their speeches, an identification with the public. The intensive use of technical resources of the audiovisual language propose ...
Entre a crise e a notícia: as estratégias organizacionais da Air France e a construção do acontecimento “voo 447” pela mídia impressa brasileira e francesa
(Universidade Federal de Santa Maria, 2011-03-18)
This dissertation studies the strategies of an organization under a crisis situation in the construction of a journalistic occurrence in a mediatized society. There are constant challenges to be overcome by
organizations, ...
A charge jornalística: estratégias de imagem em enunciações de humor icônico
(Universidade Federal de Santa Maria, 2011-03-18)
This study focuses on analyzing the meanings and effects of sense produced by the cartoon's journalistic morphological elements, dynamic and scalar image. Therefore, it is the insertion of short redemption charge among ...
A cadeia de produção do mel no Rio Grande do Sul: a organização e a governança nas transações dos apicultores associados à Apismar
(Universidade Federal de Santa Maria, 2011-09-27)
This study aims to determine the organization and governance in the transactions of APISMAR beekeepers and describe the honey production chain in Rio Grande do Sul. It is used as a theoretical framework the concept of ...
Jornalismo e cultura da convergência: a narrativa transmídia na cobertura do Cablegate nos sites El País e Guardian
(Universidade Federal de Santa Maria, 2011-03-19)
The Transmedia Storytelling (TS) is a story presentation form with integrated use of
different types of platform. Each story telling in each platform represents one part of big
narrative and shows a distinct perspective, ...
Investimentos socioambientais para posicionamento de marca: um estudo sobre imagem organizacional
(Universidade Federal de Santa Maria, 2011-03-10)
This study aims to investigate how the Social and Environmental Investments and other
actions of Corporate Social Responsability of the companies impact on organizational image
of them before their customers. The theme ...
Gestão da inovação tecnológica orientada para o desenvolvimento sustentável: uma avaliação em empresas industriais do setor químico brasileiro
(Universidade Federal de Santa Maria, 2011-08-12)
This study aimed to examine how the industrial companies in the Brazilian chemical industry
are managing their practices related to technological innovation oriented to sustainable
development and what is its relationship ...