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Estratégias comunicacionais no contexto de crise: os contratos de comunicação da Petrobras, O Globo e Planalto em mídias digitais
(Universidade Federal de Santa Maria, 2016-09-12)
In a crisis context, in which the facts visibility increases, communication has an even more important function, in the sense of contribution to the reputation of organizations. In the presence of this conjuncture, this ...
A educação na abordagem das capacitações
(Universidade Federal de Santa Maria, 2016-02-18)
The word education comes from the latin educare meaning "drive out". Education, understood here as the act of educating, it can occur at school, interaction with colleagues or can be developed via the media. Until the ...
O processo decisório frente à pressão do tempo: satisfação e variação dos estilos individuais de decisão
(Universidade Federal de Santa Maria, 2016-11-21)
The instigating pursuit to understand the human behavior, more precisely about the mechanisms involved in the decision-making process of a person, are the basic premise for the accomplishment of this study. Decisions are ...
A circulação de sentidos em “eu não mereço ser estuprada”: uma leitura do acontecimento midiatizado
(Universidade Federal de Santa Maria, 2016-03-11)
The present study investigates emergent forms of social mobilization generated on digital
environments and their eventful character. The intensification of the society mediatization
process points to the interpenetration ...
Alfabetização financeira: relações com fatores comportamentais e variáveis socioeconômicas e demográficas
(Universidade Federal de Santa Maria, 2016-12-19)
Financial literacy has been recognized as an essential skill for individuals to act in the complex economic context. However, the evidence indicates that financial literacy is a complex phenomenon that it can be determinant ...
Impactos da qualidade do relacionamento e dos investimentos específicos no desempenho dos suinocultores brasileiros
(Universidade Federal de Santa Maria, 2016-12-02)
The research evaluates the impact of the Relationship Quality and the Investments in Specific Assets on the Business Performance of Brazilian pig farmers. Pig meat production in Brazil, as in other countries, has grown ...
Sustentabilidade social em um arranjo produtivo local do agronegócio na percepção de seus stakeholders: Um estudo no APL do leite de Santana do Livramento/RS
(Universidade Federal de Santa Maria, 2016-08-15)
Sustainability has been a theme explored in multifactor analysis interpretations. Among the various dimensions and aspects that are part of this concept complexity, there is the need for better understanding the social ...
Legitimidade e legalidade no discurso jurídico: justificação racional do direito e normatividade ambiental
(Universidade Federal de Santa Maria, 2016-03-31)
The research presented here will focus on a theoretical horizon of law. More precisely, about the legacy of the analytic philosophy tradition for legal discourse, as is the possibility of building a rational discourse, ...
Meios e medos: representações sobre menores infratores nos telejornais uruguaios
(Universidade Federal de Santa Maria, 2016-12-01)
The work's subject is the coverage that the media, through Uruguayan TV newscasts, made over the acts of violence perpetrated by adolescents and its impact on social representations of the child. The surroundings of the ...
Internacionalização de PMEs por meio dos consórcios de exportação: uma análise dos modelos italiano e brasileiro
(Universidade Federal de Santa Maria, 2016-10-20)
The challenges for a small and medium sized company to build solid bases and obtain success
in their activities are fierce. However, as companies need to respond to markets whose rhythm
is continuously accelerating, and ...