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Estratégias comunicacionais no contexto de crise: os contratos de comunicação da Petrobras, O Globo e Planalto em mídias digitais
(Universidade Federal de Santa Maria, 2016-09-12)
In a crisis context, in which the facts visibility increases, communication has an even more important function, in the sense of contribution to the reputation of organizations. In the presence of this conjuncture, this ...
A circulação de sentidos em “eu não mereço ser estuprada”: uma leitura do acontecimento midiatizado
(Universidade Federal de Santa Maria, 2016-03-11)
The present study investigates emergent forms of social mobilization generated on digital
environments and their eventful character. The intensification of the society mediatization
process points to the interpenetration ...
O ethos midiatizado de Marco Feliciano: uma análise da formação institucional de discursos sobre o controle do ethos privado
(Universidade Federal de Santa Maria, 2019-03-13)
The present dissertation seeks to investigate how the mediated ethos of the pastor and federal deputy Marco Feliciano reproduces discourses on the control of the private ethos. From the media biopolitical religion intersection, ...
Midiatização da periferia: consumo jornalístico e guinada na visibilidade noticiosa
(Universidade Federal de Santa Maria, 2019-03-27)
The dissertation conforms an investigative course surrounding the evolution of journalistic approach on the coverage news of periphery from the economic ascent of its residents. Considering the extensive interference of ...
As estratégias discursivas e mercadológicas da Folha de S. Paulo na captação do público leitor
(Universidade Federal de Santa Maria, 2016-12-21)
Media coverage brings up a new attitude from readers concerning journalistic production. The newspaper is conditioned to proposing new communication contracts with ways to prospect readers in order to keep in touch with ...
Do problema das identidades na pós-modernidade
(Universidade Federal de Santa Maria, 2011-03-02)
We realize that the passage of Modernity to Postmodernity worked somewhat problematic for the identities. Specifically about what of the identity is problematic for this new condition is that we dedicate here. To this end, ...
Entre a crise e a notícia: as estratégias organizacionais da Air France e a construção do acontecimento “voo 447” pela mídia impressa brasileira e francesa
(Universidade Federal de Santa Maria, 2011-03-18)
This dissertation studies the strategies of an organization under a crisis situation in the construction of a journalistic occurrence in a mediatized society. There are constant challenges to be overcome by
organizations, ...
A concorrência por lugares entre as mídias jornalísticas impressas: estudo das estratégias de produção de sentidos no discurso autorreferencial
(Universidade Federal de Santa Maria, 2010-03-01)
This work is part of the current scenario of media coverage in the range of access to new information
technologies and communication as well as the many media devices, affects different social systems and even the media ...
Midiatização amazônica: a construção sistêmico-discursiva do Infoamazonia
(Universidade Federal de Santa Maria, 2017-03-02)
The research problematizes communicational issues of environmental movements, according
to the procedural mediatization scenario stimulated by information and communication
technologies. Within this context, the aim of ...
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter
(Universidade Federal de Santa Maria, 2015-03-27)
The digital ambience - a relatively new phenomenon in the religious neopetencostal field - promotes the emergence of other relations between network users, leaders, and institutions, that are now influenced by logics and ...