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O que vem aí: estratégias de divulgação da programação
(Universidade Federal de Santa Maria, 2015-12-15)
In recent years, within the media context, television has faced several interferences, whether by the advance of digital technologies, or by the falling audience ratings, forcing broadcasters to adopt new communication ...
Configuração da autopromocionalidade televisual: estratégias de lançamento de um produto midiático em diferentes plataformas
(Universidade Federal de Santa Maria, 2015-12-14)
The present study derives from the perspective of expansion of publicity actions beyond spaces previously defined to its insertion, such as commercial breaks in television. In this context, the study approaches promotionality ...
Brasileirinhos: análise da representação midiática de jogadores de futebol
(Universidade Federal de Santa Maria, 2015-01-13)
This work is about how the media build the identity of football players. We observed how the TV show Esporte Espetacular in the series videos Brasileirinhos depicts elements of the Brazilian national identity. The main ...