Estudo sobre as características empreendedoras e a necessidade de adaptação da assessoria contábil

Abstract

This paper presents a study on entrepreneurial characteristics through a survey of the entrepreneurial profile of all customers in a specific office in the town of Santa Maria - RS. Highlighting the need to adapt the accounting advice through analysis of the entrepreneurial profile considering the strengths and weaknesses, thus guiding the work of the accountant in relation to their customers. Thus bringing the question of what are the necessary adjustments that the professional accounting department should have to provide advice to entrepreneurs, aiming to perform efficiently the services, seeking to satisfy its customers and the growth of the economy in ways that contribute to sustainable development business. Making clear the disclosure within the changing market, how much is relevant to know and to focus on the customer to keep up to date, considering the importance of accounting advice for successful ventures. The work is divided into five chapters, introduction, theoretical framework, with concepts and definitions of entrepreneurship, management techniques and advice, research methodology, data analysis and conclusion.