Associação entre investimentos socioambientais e resultado econômico-financeiro: um estudo de caso

Abstract

To generate economic-financial results, the companies make use of human and natural resources that belong to society as a whole, and in this way there arises a duty to compensate for this usurpation. Besides that, through increased productivity and improved image of the company, with the consequent increase of marketshare generated through investments in the social and environmental area, it is expected that such investments will result in an increase in the economic-financial result of the entity. Given this, this study was based on the following problem question: how the social and environmental investments and the economic-financial result of Gerdau S/A are associated? To this end, the general objective was to analyze the association of social and environmental investments and the economic-financial result of the Gerdau Company, in the period from 2004 to 2014. This is a descriptive research, classified technically as case study and documentary research, with quantitative problem approach. It was used regression analysis to analyze the data. The results pointed out that the internal social indicators and external social indicators are statistically significant to explain the variations in the Company's net revenue, and were positively related to it. The indicator of environmental investments was not statistically significant. The Company's operating result determined higher investments only in external social indicators, not being statistically significant to explain the variations in average behavior of internal social indicators and environmental investments, and had a positive association with all variables.