Proposta de modelo de planejamento estratégico em uma empresa do setor supermercadista no município de Caçapava do Sul-RS

Abstract

This case of study aimed at developing a model for strategic planning, demonstrating its importance as a supportive tool in making decisions for the Supermercado Progresso. For this, a research was carried out on the main theoretical references; starting with organizations, management, control, planning, strategic planning and, finally, supermarket activity. Subsequently, a study was carried out to verify the current situation of the company in relation to the opportunities and threats where it is inserted. The activities in the internal environment were also identified, which allowed the knowledge of the strengths and weaknesses of the company. After the analysis in the internal and external environment. Data were obtained for the definition of mission and vision. With this, strategic issues were drawn that trigger a series of actions with the objective of generating pre-determined effects that optimize the activities. Finally, putting together all the data, a strategic planning model is prepared based on the verification of external and internal factors and variables to the supermarket in order to meet their needs.