Uma proposta de classificação de anúncios para um sistema de comercialização de bovinos

Abstract

In the year 2020, with the beginning of the pandemic, several sectors had to adapt the way they marketed their products so that their businesses would not close. The solution found was the digitization of companies through e-commerce. However, there are still several sectors that are in technological expansion and still have a lack of platforms for the commercialization of their products. After analyzing the region of Santa Maria in search of a sector to implement an e-commerce using the marketplace as a business model, it was observed the great difficulty that ranchers face when advertising their herd for sale. Realizing the great importance of this sector for the region’s economy, and seeking to improve the cattle rancher’s experience when buying and selling cattle, the platform described in this work. The purpose of the platform is to correct some inconsistencies in the negotiation process, enabling the centralization of users through a system that operates exclusively in the sector and that allows users to advertise and search for ads in an easy and practical way.