Aplicação de ciclo de metodologia Lean Startup para um modelo de negócio digital de redistribuição de alimentos

Abstract

The need to think about the relationship between people who live in hunger and the amount of food wasted every day is essencial. It is in this sense that the Circular Economy becomes important, since it has the generation of value focused on efficiency against the availability of resources. Thus, this study aims to develop a digital business model, in the city of Jaraguá do Sul - SC, for food redistribution, guided by the concepts of Circular Economy. For the development, the Lean Startup methodology was used, and as a result of the research, there is the report of the learnings of the cycle execution, which included the development of the landing page and the social network for attracting potential customers, the elaboration of the Minimum Viable Product, and the conclusion with the respective directions for the continuity of new cycles, or pivoting