Metodologia startup enxuta aplicada no desenvolvimento de um modelo de negócio de comércio eletrônico de produtos artesanais para bebês: uma pesquisa-ação

Abstract

The speed and dynamism of the current technologies have made necessary the development of new methods of management and entrepreneurship that can keep up with the evolution of the so called “startups”. Thinking about that, Eric Ries proposed a new way of managing and starting a business, calling it Lean Startup. It uses some tactics that seek the acceleration of the creating process and the reduction of time and money waste. Following this concept, this final graduation paper intents in evaluate the adequation of the use of the methodology of Lean Startup on the migration of a traditional commerce to the virtual one by developing a handcraft products for babies e-commerce. The paper can be described as a “search-action” that uses tools based on the study of the methods of a business model, which enables the portrait of all phases until the release of the “Minimum Viable Product” on the market and by the end evaluate that the advantages of using this concept are confirmed, because it’s been verified that the creation process was fast, the participation of the clients in the designing and concept of the product helped the obtainment of feedbacks and it also helped in the adequation of the main resources based on the real necessities of the target audience.