Elaboração de um planejamento estratégico para uma empresa de software

Abstract

With an increasing competitiveness, in the information technology sector and a greater need for companies to have guiding principles and established goals, it is essential to develop strategies to ensure their sustainability. With this inmind, the present study aims to elaborate a strategic plan for a software and outsourcing services company in the city of Santa Maria, RS. The present study is characterized as a research of an applied nature and a qualitative approach, with the exploratory objective of defining the strategic guiding principles of the company under study, prioritizing environmental results for future action and aiming to contribute to managerial decision making, thus proposing actions that enable the achievement of the desired results.