Elaboração de direcionadores e planejamento estratégico baseados no MEG para uma empresa do setor de serviços de Santa Maria/RS

Abstract

The strategy elaboration and analysis has great relevance for the growth and competitiveness of any enterprise nowadays, because without a long-term guideline that’s not consistency in the decision making process by the corporative managers. With that in mind, the main goal of that study was elaborate strategic guidelines and planning for an Consulting enterprise of Santa Maria – RS. For this study realization, there was colected data through enterviews with the managers of the company and prospects, to obtain Market information. Based on this information, there was pointed the crucial affairs for the organization success, and then elaborated it’s strategic guidelines,as the action plans to achieve them, and the performance pointers to measure the long term results.