Análise de planos de negócios para microempresas

Abstract

This paper presents an evaluation of three different models for the development of a business plan in a microenterprise in the food trade sector. The work consists of analyzing what author best corresponds to the company's objectives in relation to the stages of the process, when it comes to the steps of the process of creating a business plan for the company. The technical procedure used was action research methodology. The results provide a summary describing: what author was used in each phase of the plan, the rationale for using it over another and the changes made to meet the needs of the microbusiness in question.