Proposta de plano estratégico para Empresa Júnior Multicurso – M.E.T.A. +

Abstract

This work aims to propose a strategic plan for the Junior Multicurso META + Company aiming at its competitiveness and growth for the period 2020 - 2025. META + Engenharia Jr. is the junior company of the Federal University of Santa Maria - Campus Cachoeira do Sul, founded in 2017 by students of the Mechanical Engineering course and currently working in 4 fields of Engineering and Architecture and Urbanism. For the development of the study, it was based on the models of Strategic Plan of Martinho Isnard de Almeida and the model proposed by SEBRAE. The study included a phase of data collection through an instrument applied to the managers and president of the company in the period from 01/06/2020 to 06/26/2020. The main results stand out: The diagnosis made in the areas, administrative-financial, commercial, marketing, projects, human resources and presidency, the development of objectives, goals and indicators for each area until 2025. This study is expected to enhance the company growth by establishing goals, indicators and objectives in addition to providing a more administratively organized company. The proposed plan consists of the definition of the institutional philosophy and 15 strategies that encompass objectives, goals and indicators and are distributed among the company's strategic axes.