Elaboração de um plano de negócios para a abertura de uma loja de telecomunicações na cidade de Ijuí – RS

Abstract

With the increasing evolution of technology and an increasingly connected world, the telecommunications market has been growing more and more in recent years. With the arrival of 4G and later 5G technologies, people demand faster access to information and entertainment. For this reason, accredited agents find it difficult to manage and expand their business, leading us to visualize the great problem of this research, which revolves around the lack of standardization of administrative and financial processes for the opening of new physical stores of accredited companies. Based on this need, the present work has the objective of elaborating a Business Plan for the structuring of a physical telecommunications store in the city of Ijuí - RS, from its initial project to the conclusion of the implementation. From the basic principles adopted with this tool, the work will be developed based on Dornelas (2016), applying each stage of the process, from its basic objectives, management team and competitors, its portfolio and its sales strategy, until reaching the financial viability and growth needs, addressing all key points for the company's growth. Thus, this research develops an applied methodology, from a qualitative and quantitative approach. As for the research objectives, the investigation is established as descriptive and, for the procedures, as action research, as it is a work that will be applied. In its results, the work demonstrates that the new venture is viable and that the Business Plan can be used as a base tool for each new expansion carried out by the company.