A profissionalização da assessoria de imprensa do Guarani Futsal de Frederico Westphalen (RS) por meio do Instagram

Abstract

This Course Completion Work addresses the professionalization of Guarani Futsal's press office through the club's digital media. It is delimited to the study of four important moments of the club since its foundation, in 2018. They are: title of the Bronze Series of 2018, access to the elite of futsal in Rio Grande do Sul, participation in the Copa do Brasil and title of the Taça Farroupilha of 2021. organized into two theoretical chapters plus the methodology chapter: the first talks about the digital and sports press office, while the other raises data referring to the history of Guarani Futsal. For the research, the analysis of several publications made on the club's Instagram, referring to the mentioned period, was used. Thus, growth data, language used and narrative of the moments were verified. Also, the press officer of the time, Renato Padilha, was interviewed in order to explore the backstage of the information made inside a country club. There is a growth of the social network during the studied period, in addition to changes in the way of communicating, using the innovations presented by the application itself. Likewise, attention is drawn to the fact of a good presence in publications, given the difficult and busy work that a press officer of a futsal club in the interior faces.