Cervejarias artesanais: uma nova experiência turística nos municípios de Santa Maria/RS e Itaara/RS

Abstract

This study deals with the Craft Breweries, a new tourist experience in the municipalities of Santa Maria/RS and Itaara/RS. Thus, the objective sought as individual breweries installed in the municipalities of Santa Maria de Itaara, in order to know their peculiarities and unique characteristics and their ability to provide a new tourist experience to consumers and visitors. To meet this objective, this study has as specific objectives, the presentation of the theoretical contribution on the food and beverage sector and tourism, with emphasis on the production and consumption of craft beer and its perspectives of tourist experiences; identify which craft breweries exist in Santa Maria and Itaara; in addition to understanding with the managers of craft breweries, the motivations and interest in the production of craft beers as well as identifying which differentiated elements between products and services offer conditions to provide a new tourist experience. The methodology chosen to meet the objectives is characterized as an exploratory research, of the qualitative type. The data collection was of the primary type - in the empirical field and of the secondary type, from the theoretical bibliographic support. Being complemented with the application of a semi-structured interview to local managers of craft breweries. It was found that both the breweries identified in Santa Maria, and the brewery located in Itaara, have the capacity to provide a new tourist experience, to their visitors and connoisseurs, in view of having duly installed factories and with a regular production of craft beer, in addition to of having an infrastructure capable of meeting now, or in the future, the in person demand of tourists in their facilities