Na trilha do geoparque: divulgação de atrativos por meio do rádio

Abstract

Geotourism is a type of tourist activity carried out in areas of nature, without excluding urban areas, having the geological evolution of the planet and geodiversity as main attractions, and seeking to establish a new perspective to tourist visitation, beyond mere scenic contemplation, including also biodiversity and local culture, and being intrinsically linked to sustainability and environmental preservation. Geotourism has gained prominence around the world in the last two decades, with the creation of geoparks recognized by UNESCO, which are territories with unique geological characteristics, which combine sustainable development with geoheritage protection. Since 2018, UFSM and UNIPAMPA, in partnership with the government and the local community, have been joining efforts to create the Caçapava do Sul Geopark. This experimental work aims to contribute to the promotion of the Geopark Caçapava do Sul through advertising spots, broadcast on radio. In methodological terms, the work is divided into two stages. The first one, of an exploratory bibliographic character, serves as a subsidy for the structuring of the theoretical part of the work, in which the possible relationship between radio and tourism is described, and important concepts are presented, such as spot, geopark, geoconservation, geodiversity, geoheritage and geotourism. The way in which the geopark project is being developed is also described and the selected geosites to compose the spots are indicated, justifying their choice. from the analysis of 46 geosites, considering the indices of educational value, tourist value and value of need for protection (BORBA, et al., 2013). The second stage of the work, of a practical nature, consisted of producing the scripts for spots, followed by recording and editing the advertising pieces. As a result, ten spots were obtained, on nine geosites and an activity commonly practiced in some of these geosites: climbing