Implementação de práticas para a melhoria da gestão da qualidade e vendas das equipes na AIESEC

Abstract

AIESEC is a youthrun organization of volunteers that promotes exchanges in over 110 countries around the world, but has suffered a major drop in results in recent years due to quality issues and the advent of the COVID-19 pandemic. This research has as its central theme the search for improving the sales and quality management of this organization. This is an exploratory research with a qualitative nature that accompanies the implementation of two management methodologies, the 4DX (4 Disciplines of Execution) and the GRD (Daily Routine Management). The work brings both methodologies in its theoretical framework and, through its application, discusses the evolution of each along with the practices in the teams in which they were adopted, listing results, strengths and failures. The compile of results is based on the organization's own success metrics, providing direct comparisons of improvement before and after the methodologies. The results at the end of the research point to an improvement in quality management by the GRD, which proved to be an useful method for new teams and teams with unstructured processes; and 4DX stands out as a method capable of meeting goals, but is limited in environments with little knowledge about its processes.