Estudo de demanda para hostel na cidade de Santa Maria, RS/Brasil

Abstract

The work aims to research the demand for a hostel in Santa Maria (SM) from a broad context. The choice is due to the historical vocations of accommodation and its tourist configuration, possible repressed demand for hostel services, given the absence of this type of accommodation; since it is ideal for a young and traveling public already identified in it. The objectives are the theoretical framework of the main dimensions of lodging facilities and their local context, differentiating them from the hostel theme; research on the potential demand for hostels in the city, based on identifying the profile characteristics of potential users; and analysis of the market viability. From the content, it is characterized as exploratory-descriptive research. The data collection consists of research in secondary sources, bibliographic and primary type, conceived from the empirical collection. A descriptive-analytical study was chosen, describing the market profile in terms of the results. Analyzing the results, evidence that: of the 100 people consulted, 94% would recommend Hostels to others; 77% would stay in SM in a Hostel; 79.6% motivated by “Leisure tourist trip.” Furthermore, it is known that they are mainly composed of young people aged between 21 and 30 (39%), single (62%); 39% of people are outsiders (considered tourists) and of this 6% are from abroad. It was concluded that the city of SM lacks a Hostel type lodging enterprise. Whether for innovation, identity with local tourism, and competitiveness with other means of accommodation, the profile of those interested in accommodation in Hostel de SM was identified, demonstrated through the objectives achieved, and that there is indeed this demand for the business.