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Itens para a visualização no momento 11-20 of 31
Enhanced Publications: ampliando a visibilidade das publicações científicas
(Universidade Federal de Santa Maria, 2017-12-13)
The union between Communication and Science, originated the first scientific journals, whose main objective is record and increase the visibility of research and scientific communities. On the other hand, the advent of ...
Comunicação Tangram: uma metodologia de comunicação para micro e pequenas empresas
(Universidade Federal de Santa Maria, 2018)
This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...
Comunicação para o desenvolvimento: projeto piloto Lazos com a PoliFeira
(Universidade Federal de Santa Maria, 2018-12-06)
This experimental Project aims at realizing the pilot test of the Lazos, throughout the experiment of the communication methodology, having as a field study the Agriculturist Multiple Fair, of UFSM. Through this work, we ...
As estratégias de comunicação da empresa Netflix no Twitter
(Universidade Federal de Santa Maria, 2018-12-06)
The ambience of the internet increasingly provides space for organizations to put into practice communication strategies with the goal of generating relationships with their audiences. However, for such a practice to be ...
Baco Exu do Blues nos holofotes: uma pesquisa exploratória a partir dos conceitos de legitimação e economia criativa
(Universidade Federal de Santa Maria, 2019)
This study aims at discussing brazilian rap legitimacy and understanding how spaces can be
recovered through art, from the analysis of Bluesman (2018) by Baco Exy do Blues. The
main theories that substantiate the analysis ...
Projeto Lazos América Latina: planejamento e multidisciplinaridade em relações públicas
(Universidade Federal de Santa Maria, 2019)
This experimental project aims to plan and organize the actions that involve the Lazos Latin America project, reflect on the public relations professional's role in public policies and measure the actions implemented in ...
Eficiência em comunicação para micro e pequenas empresas do interior do estado do Rio Grande do Sul
(Universidade Federal de Santa Maria, 2021-02-04)
This paper analyzes an important segment of the Brazilian economy, but little explored in the area of communication: micro and small companies (MPEs). The central objective is to understand the relationship between owners ...
O fenômeno do Astroturfing segundo líderes de opinião das relações públicas brasileiras
(Universidade Federal de Santa Maria, 2021-08-17)
This paper addresses the perception of Public Relations professionals in Brazil regarding the Astroturfing phenomenon, for this reason, a qualitative approach was proposed through exploratory research. The relational ...
Reflexões sobre o desenvolvimento a partir do NVivo: as práticas comunicacionais e o desenvolvimento rural na 4ª Colônia
(Universidade Federal de Santa Maria, 2017-12-12)
This experimental project seeks, through the software for qualitative research NVivo, to map how the communication flows and relationships influence the rural development in the 4ª Colônia of Italian and German Immigration. ...
Jornalismo no cenário político: uma análise de publicações dos jornais Folha de São Paulo e O Globo sobre a Lei Rouanet durante as eleições presidenciais de 2018
(Universidade Federal de Santa Maria, 2021-08-17)
During the 2018 Brazilian presidential elections, the media reported on several topics in order to provide their readers/receivers with the necessary material so that they could, from the analysis of information, develop ...