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“Faz a pessoa abrir a cabeça para um novo mundo”: leituras sobre o consumo do livro por adolescentes
(Universidade Federal de Santa Maria, 2014-12-10)
The following work seeks to understand the ways in which mediations between school and family contribute in adolescents’ relations with the consumption of books and reading. This study meets the Cultural Studies area, ...
Ebooks – o livro na era digital e o consumidor santa-mariense
(Universidade Federal de Santa Maria, 2014-07-02)
This study consists of a qualitative research, which the main objective is to analyze the consumption of digital books in the city of Santa Maria – RS. That, to indentify the consumer of digital books in the city and define ...
Estética publicitária e a Classe C: a representação do gosto no consumo popular
(Universidade Federal de Santa Maria, 2014-12-09)
This study seeks to understand if advertising, through its aesthetics form, is able to talk with the class C people efficiently. To make this happen, the public to being approached are the women of this class, in view of ...
O consumo colaborativo na contemporaneidade: um estudo sobre a fanpage Consumo Colaborativo CC – Brasil
(Universidade Federal de Santa Maria, 2014-12-10)
The research addresses the practices of existing collaborative consumption, empowered by the Internet, studied here from the fanpage Consumo Colaborativo CC – Brasil - Facebook. For this, we propose a discussion about the ...
“Porque essa mulher mudou a minha vida”: consumo e identidade de gênero em comunidade de fãs de Lady Gaga no Facebook
(Universidade Federal de Santa Maria, 2014)
This paper investigates the relationship between the consumption of Lady Gaga‟s music and public image, as well as related merchandise, and the construction of gender identity among members of the Facebook fandom “Little ...