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Práticas de leitura de uma narrativa em diferentes suportes: um estudo de caso do blog e do livro Depois dos Quinze
(Universidade Federal de Santa Maria, 2015-12-15)
This research aimed to understand the content, the edition and the readers' reading practices of the blog and the printed book Depois dos Quinze, by Bruna Vieira. The author's texts approach characteristic themes of ...
Comunicação e interação em libras: os movimentos a partir do Decreto 5626-05 na UFSM
(Universidade Federal de Santa Maria, 2015-12-04)
Criação de produtos midiáticos editoriais para a Editora Experimental do curso de Comunicação Social - Produção Editorial pE.com UFSM
(Universidade Federal de Santa Maria, 2015)
This project presents a study related to the Experimental Publisher of Social Communication Course - Editorial Production pE.com UFSM Federal University of Santa Maria; and aims to contribute two media products to one of ...
As estratégias de comunicação na construção do imaginário da marca Ray Ban
(Universidade Federal de Santa Maria, 2015-12-18)
This paper studies the communication strategies of the brand Ray Ban and its role in building the imaginary brand, through cartographic perspective. The focus of this analysis is the imaginary plateaus brand and communication. ...
Comportamento do consumidor: uma análise sobre o processo decisório de compras em supermercados
(Universidade Federal de Santa Maria, 2015-12-16)
This work intends to understand how is the consumer experience and its decisionmaking process of buying in supermarkets. Consumer behavior in a supermarket ultimately vary, since that location there are several communications ...
Fundação Eny: um estudo de caso sobre as estratégias comunicacionais
(Universidade Federal de Santa Maria, 2015-12-11)
This monograph seeks to understand how the Eny Foundation, a company located in Santa Maria, Rio Grande do Sul, triggers entrepreneurship and innovation in communications. The work is constituted by a case study , used as ...
“All we need is love”
(Universidade Federal de Santa Maria, 2015-12-16)
The construction of relationships between brands and people has changed from years to now. The times has changed, as the society has changed, and the market has changed, therefore, the brands needed to adapt themselves to ...