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Criação de produtos midiáticos editoriais para a Editora Experimental do curso de Comunicação Social - Produção Editorial pE.com UFSM
(Universidade Federal de Santa Maria, 2015)
This project presents a study related to the Experimental Publisher of Social Communication Course - Editorial Production pE.com UFSM Federal University of Santa Maria; and aims to contribute two media products to one of ...
Comunicação Tangram: uma metodologia de comunicação para micro e pequenas empresas
(Universidade Federal de Santa Maria, 2018)
This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...
As estratégias de comunicação na construção do imaginário da marca Ray Ban
(Universidade Federal de Santa Maria, 2015-12-18)
This paper studies the communication strategies of the brand Ray Ban and its role in building the imaginary brand, through cartographic perspective. The focus of this analysis is the imaginary plateaus brand and communication. ...
Comportamento do consumidor: uma análise sobre o processo decisório de compras em supermercados
(Universidade Federal de Santa Maria, 2015-12-16)
This work intends to understand how is the consumer experience and its decisionmaking process of buying in supermarkets. Consumer behavior in a supermarket ultimately vary, since that location there are several communications ...
Comunicação para o desenvolvimento: projeto piloto Lazos com a PoliFeira
(Universidade Federal de Santa Maria, 2018-12-06)
This experimental Project aims at realizing the pilot test of the Lazos, throughout the experiment of the communication methodology, having as a field study the Agriculturist Multiple Fair, of UFSM. Through this work, we ...
Comunicação na política: a manutenção de vínculos e as estratégias de aproximação
(2017-12-12)
This research discusses the changes on communication and politic fields with the use of Medias and its platforms as communication strategy and with the objective of approach politicians and their voters. We bring for ...
As estratégias de comunicação da empresa Netflix no Twitter
(Universidade Federal de Santa Maria, 2018-12-06)
The ambience of the internet increasingly provides space for organizations to put into practice communication strategies with the goal of generating relationships with their audiences. However, for such a practice to be ...
Fundação Eny: um estudo de caso sobre as estratégias comunicacionais
(Universidade Federal de Santa Maria, 2015-12-11)
This monograph seeks to understand how the Eny Foundation, a company located in Santa Maria, Rio Grande do Sul, triggers entrepreneurship and innovation in communications. The work is constituted by a case study , used as ...
“All we need is love”
(Universidade Federal de Santa Maria, 2015-12-16)
The construction of relationships between brands and people has changed from years to now. The times has changed, as the society has changed, and the market has changed, therefore, the brands needed to adapt themselves to ...
Baco Exu do Blues nos holofotes: uma pesquisa exploratória a partir dos conceitos de legitimação e economia criativa
(Universidade Federal de Santa Maria, 2019)
This study aims at discussing brazilian rap legitimacy and understanding how spaces can be
recovered through art, from the analysis of Bluesman (2018) by Baco Exy do Blues. The
main theories that substantiate the analysis ...