Viabilidade econômico-financeira de um empreendimento imobiliário localizado em Santa Maria - RS

Abstract

In the national economic scenario, the influence of the real estate market on the development of the country and the generation of jobs can be observed. The characteristics of the real estate market make the investment decision process or the launching of new constructions difficult, especially with regard to viability, in which decisions are often made intuitively by entrepreneurs. The feasibility analysis of a real estate enterprise can indicate the success or failure of an investment, being totally advisable that managers make use of mathematical and statistical techniques that can help them in the economic-financial analysis of these enterprises. It is noticeable that there is a need to establish methods that promote the analysis of the economic and financial viability of real estate projects, since this analysis can contribute to increase the profitability of the projects and, therefore, the survival of the companies involved in this market. This work aims to analyze the economic and financial viability of a real estate development located in the city of Santa Maria - RS. The methodological course is exploratory and descriptive, as it seeks to understand the investment analysis tools and, in a second moment, apply the method in the economic analysis of a real estate development located in Santa Maria - RS. Three scenarios were proposed with variations in the temporal distribution of sales during the development phases. As a result, the project proved to be viable in the optimistic scenario and moderate and unfeasible in the pessimistic scenario, reinforcing the impact of the increase in the temporal factor in the receipt of sales on the viability of the project.