Interação com ouvinte em podcasts de literatura: estudo de caso do Põe na Estante.

Abstract

This research presents a case study on the Põe na Estante podcast, analyzing the interaction with listeners, based on the analysis of its sound and digital content and an interview with the producer. Põe na Estante is a podcast of debates on literature, it is present on Spotify and has profiles on the social networks Instagram and Twitter. This work sought to understand how the interaction with listeners influences the production process of the podcast Põe na Estante. Having as specific objectives: to understand how the interaction with listeners of podcasts takes place, in the context of expanded radio; characterize podcasts and their specificities in the literary genre; and, investigate the interaction on different platforms used by the podcast. For this, the methods of Case Study, Content Analysis and In-Depth Interview were used. The work was structured in four theoretical chapters, starting with discussions about interaction on Rádio Expandido (KISCHINHEVSKY, 2016), then we carried out the characterization of podcasts through various authors and advanced in the discussion of podcasts, especially literature. In the fourth chapter, the research methodology, the object studied and the composition of the corpus are detailed, that is, the sound and digital content produced by the podcast on Spotify and on its social networks, in addition to the interview with the presenter of Põe na Estante. Finally, the analysis of the interaction in the research objects is presented and the interactive strategies used by Põe na Estante are unveiled. In the podcast, there are no conversations in the sound content, only in the digital one, due to later reproduction. Among the main results found, we can conclude that the interaction with the listener of Põe na Estante does not happen on the sound object, but on digital platforms, on the program's social networks, and that this is a choice of the program's production. In addition, the podcast producer recognizes social networks as a space to create a sense of community around the podcast and uses the opinion of followers to produce sound content a posteriori.