Energia solar e estratégias de marketing digital: Um estudo de caso aplicado na empresa solarview

Abstract

With the profound transformations caused by the Covid-19 pandemic and contemporary hyperconnectivity, the internet has become an important tool for physical retail, allowing stores to expand into the virtual environment. However, in this challenging environment, it is crucial to adopt efficient strategies to attract and retain consumer attention and stand out amidst global competition.In this context, digital marketing becomes fundamental to establishing relationships with customers, understanding their needs, and increasing sales and profitability for companies. Before commercializing an infoproduct on a large scale, it is common to carry out digital launches to evaluate consumer interest and adjust the offer according to their demands. This paper aims to analyze the importance of digital marketing for the launch of an infoproduct in the field of solar energy, through a case study applied to the company Solarview. The methodology used was the Seed Launch, proposed by the digital launch expert, Erico Rocha. Based on the results obtained, it can be stated that the first Seed Launch (event called Solar Experience) of the company Solarview was successful. It was possible to make the first sale of the infoproduct "Digital Solar Process Management Course" and generate a profit of R$2,667.65, with a positive ROI of 1.36. The branding results showed a significant growth in followers and engagement on the company's digital platforms during the launch period. On Instagram, there was a 4.75% growth in followers, totaling 648 followers gained. On Facebook, there was a 3.28% growth in followers, totaling 49 followers gained. On YouTube, there were a total of 219 subscribers gained during the period. The Seed Launch was a crucial step for Solarview, allowing the company to test and validate its first infoproduct, as well as measure its efficiency. With the results obtained, the company can adjust its strategy and plan future events, aiming to increase revenue and customer engagement. In a scenario where consumers are increasingly concerned with environmentally friendly products, the infoproduct related to solar energy is a promising business opportunity.