Análise crítica do gênero carta do leitor no jornal gaúcho Zero Hora

Abstract

In this article, a study was carried out on a Reader's letter published by the newspaper Zero Hora, through the evaluation of its elaboration, with the objective of to verify to what extent the movements and rhetorical steps identified in the text concretize the social purpose of this genre. The theoretical and methodological references are based on the social-historical and dialogic conception presented by Bakhtin (1997 e 2003), in the Gender Analysis from the perspective of sociorrethorics (MILLER, 2009, 2012 e BAZERMAN, 2006) and Critical Gender Analysis (MOTTA-ROTH, 2005). The sample consisted of 17 Letters of the Reader published in the second half of August of this year. The results of the research point to the existence of three rhetorical movements in the letters: contextualization (explain the theme), opinion (evaluate and justify the point of view) and closure (to emphasize the opinion). In the second and third movements of the Letters there was a balance between positive and negative evaluations, which demonstrates some control by the Editorial Office on the publications (by the selection of texts). Is evident the good conceptualization of the newspaper in front of its reading community, which is confirmed in its growing popularity in recent years We conclude that the Reader's Charter has an important social role as an instrument of communication with society and among its members.