Aceleração do crescimento de um canal de YouTube de músicas Lo-Fi utilizando abordagem Lean Startup

Abstract

The exponential growth of video platforms, such as YouTube, propels opportunities for content creators, particularly in the niche of lo-fi music. The major challenge lies in the opacity of the platform's algorithm in video recommendations. Therefore, this work explores the application of the lean startup approach to a lo-fi music channel on YouTube, aiming to expand the channel's reach and consequently meet the platform's monetization criteria. A research-action approach is adopted to apply tools like Lean Canvas, Empathy Map, and Validation Board. The results indicated an evolution in the channel, given the growth in average watch time and the number of subscribers, the two metrics defining monetization. The study identifies a complexity in understanding the correlation between experiments and content consumption metrics. This context of uncertainty underscores the ongoing need for experimentation and the importance of the lean startup approach. The study not only achieved results but also emphasized the significance of an experimental mindset in managing YouTube channels, confirming the applicability of the lean startup methodology in this context.