Padrões estéticos contemporâneos: influências do ídolo e repercussões sobre a subjetividade

Abstract

This article aims to understand the influences, primarily from social media, on subjectivity. It seeks to comprehend how the body is perceived within society and the repercussions on mental health of contemporary aesthetic standards conveyed by the media, especially through social networks. These networks are increasingly present in everyday life and provide a conducive environment for the expression of opinions and comments on various subjects. Theoretical references were used to better understand the theme, along with an exploratory study of a social network of an idol who is a benchmark in terms of the desired body image and the repercussion obtained when the body standard deviates from the established ideal. It was found that there is a constant pursuit of the "perfect body" ideal expected by society, and the impact of the idol's publications was also observed in both the construction and deconstruction of this ideal. Therefore, it is concluded that humans are continuously suffering and inserting influences in this medium. Furthermore, there is a legitimization of the thin body standard, making the opposite a determining factor for exclusion and criticism, especially when it comes to a public figure like an idol. Thus, it is observed the consequence of a society sickened by the pursuit of an idealized perfect ideal.