Ativismo e engajamento no jornalismo: uma análise das estratégias mobilizadas pelo veículo O Joio e O Trigo

Abstract

This research analyzes the journalistic coverage of the vehicle O Joio e O Trigo, an independent initiative specialized in the topic of food, with the objective of understanding and characterizing a possible journalism guided by values of activism and engagement. We start from the hypothesis that the object considers this perspective when building its editorial line and that marks of this process appear in its work. As a methodological path, we built a protocol based on Content Analysis (BARDIN, 2016), based on three analytical axes: informative, pedagogical and political function. Such topics were proposed by Bueno (2007), who considered them as essential functions of environmental journalism, understood in this work as an area that opened paths for activist and engaged practice and which, therefore, guides the analysis of our object of study. We applied the protocol to 111 text sequences taken from six reports from the Cultura Alimentar section of O Joio e O Trigo, a space that we consider to present a greater variety of food topics to be explored. As a complementary methodological resource, we also prepared an in-depth interview with one of the founders of the vehicle studied, in order to understand the perception of his own activity. From the analysis categories, it was possible to identify which strategies were used by the vehicle in each of the functions and characterize the activist and engaged practice. In the informative function, we identified as a strategy the activation of information sources, the exploration of different figures of speech and the behind the scenes exposure; in the pedagogical function, the strategies found were the use of specialized sources as a reference to propose solutions to problems, the construction of a teaching relationship with the reader, the presentation of cases and positive initiatives and the use of behind the scenes; Finally, in the political function we identify the strategy of building enemies and villains and establishing a surveillance role.