Telejornalismo local: análise da representatividade do Jornal do Almoço Centro-Oeste

Abstract

This monograph aims to investigate the representativeness established by the news program Jornal do Almoço Centro-Oeste, from RBS TV, through the analysis of quantitative and qualitative data found in a field research that involved 55 viewers. Theoretical and methodological sports are based on studies on representation and regional television journalism. The central question of the research is based on understanding the forms of local representation of Jornal do Almoço Centro-Oeste, before its viewers. The data obtained allows us to establish profile traits, ways of thinking and acting of viewers who reside in the central and western border region of Rio Grande do Sul. Such information contributed to the interpretation of the cultural identity constructed by the aforementioned program and broadcaster, as well as, expectations of the region's residents regarding the content, language and topics covered in the news. From the analysis, it appears that a large proportion of viewers consider themselves represented by the news. On the other hand, a significant portion - especially residents of the region's smallest cities, lack content about their cities.