“Educação em Trilha”: a construção de narrativas jornalísticas relacionadas ao novo Ensino Médio

Abstract

This experimental project consists of developing a transmedia narrative related to the New High School, seeking to improve investigative techniques. The work set out to answer the question "how do transmedia narratives contribute to journalism by covering the problems of the New High School in different formats?", building a narrative with the podcast "Educação em Trilha" as the project's guiding thread. During the process, the theoretical background was used to relate the practical content to the concepts. Based on the transmedia narrative established by Canavilhas (2013), as well as the 10 principles of transmedia and the concept of media convergence proposed by Jenkins (2009), a plan was drawn up to support the products developed. The transmedia journalistic narrative, based on the theme of the New High School, was aimed at the school community. Three podcast episodes were produced using the storytelling logic of Kischinhevsky (2018), Viana (2020) and Cogo (2012). The production of a longform in the light of research by Raquel Ritter Longhi and Kérley Winques (2015), and Alciane Baccin (2017). In addition to the creation of a social network to produce content and promote the other products developed. With this experimental project, it is assessed that the construction of the transmedia journalistic narrative focused on education has taken place, despite the difficulties in disseminating and circulating the content. It is understood that projects such as transmedia journalism can contribute to deepening and developing different visions within the agenda, as well as building the context of the fact for the public. Experimentation therefore contributes to thinking critically about journalism and developing better storytelling formats.